As TheraBand launched to the consumer market we needed to provide a solution to consumers. Enter “Exercise Everywhere”. This campaign featured both individual exercises and full, timed workouts that you could do anywhere with just one TheraBand CLX Resistance Band. We shot at home, in the office, and in a hotel to convey to consumers that you really have no excuse for not getting in a workout. We featured exercise physiologist Jackie Church as our professional guide for users and deployed this content across social, web, and mobile applications.